Google Penguin

Penguin launched late last month with the purpose of weeding out what Google considers over-optimized sites from the natural search results. That is, sites that attempt to game the search algorithms by incorporating excess on- and off-page SEO factors. this algorithm is programmed to penalize websites undertaking black hat SEO tactics and those with otherwise low-quality content.

See the official announcement here.

SEO (Search Engine Optimization) guide for beginners

Introduction of SEO:

Search engine optimization (SEO) is the process of improving the volume of traffic to a web site from search engines via natural search results and getting listed higher in search results. As the people normally use to see only 1st page results against their query in search engines hence it is important to get at top rank with relevant search term using different techniques. The whole process is known as search engine optimization, and SEO is just a small part of internet marketing.

What is a Search Engine?

A web search engine is designed to search for information on the World Wide Web. When a user write specific query according to his/her requirement then it shows the user some information on the basis of the user’s query. The information may consist of web pages, images, information and other types of files.